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SEO Warfare
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Search engine optimization is misunderstood and despised by those who have had consistently failed at using it, or have been repeatedly beaten by those who were successful with it. SEO TrainingThese failures often stem from not understanding the dynamics of the behind the scenes battles that go on for search positioning. It is also a shame to see bright new folks not understanding the field in which they work. It is one thing to be ambitious and competitive - it is quite another to be outright delusional about what you can accomplish. Success is often created by knowing where to start, and how to scale, and which battles will be lost before they are ever fought. A smart general (or SEO) never fights a battle unless they KNOW they can win. This post is intended to be a guide to understanding the fight that takes place for every single search result, and how to know which battles have acceptable odds based on the competition. Organic search results ARE NOT "free traffic". It is paid for in a much different way, with calculated risks and rewards. You WILL NEVER rank for the single term "mortgages". In fact, I give you very poor odds for every ranking for "Ohio mortgages" unless you are quite proficient at understanding competitive analysis and the playbook for SEO, and executing on the important elements of top rankings. "There is no such thing as a good marketing strategy in the abstract. Good strategy is bad. And bad strategy is good. It all depends on who is going to use it." - Marketing Warfare SEO can easily be substituted for "marketing strategy". There is no one size fits all solution to a good SEO campaign. Understanding the nature and intensity of the competition is as important as being able to compete for the top spots (Didn’t your mother ever tell you, "you have to pick your battles?) The intensity of the battle will be determined by the other players within the vertical space, and governed by the tactics deemed acceptable and overly aggressive within that marketplace (you’re not gonna rank for "mortgages" without buying some links). Top rankings will always consist of 3 main points - The old stand bys (content, its’ structure, and inbound links), and one that is being somewhat overlooked as it creeps its way into the search algorithms (legitimate users’ clickstream data that verify the quality and integrity of a website through their actions). These are the goals of any SEO campaign. The methodology for obtaining these goals will never be the same, which is why it takes a creative mind to develop the strategy and understand the tools available to do so. http://www.webpronews.com/blogtalk/2007/05/17/seo-warfare |
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