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E-commerce Website Design Components: The Shopping Cart System
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"Shopping cart" is an e-commerce terminology, used to describe an application designed for an online shopping website. The shopping cart application makes it possible to capture a client's payment information; it relies on a secure gateway provider and payment gateway to make secure transactions on the e-commerce website. Most of these programs are installed on a secure server, and use HTML coding and cookies to keep real time data – in other words, you can look over your products, orders, customers etc, and the client can see their order history or the items currently in their cart. The shopping cart system Generally, a shopping cart system has two parts: • Storefront – The area where visitors shop. Depending on the information you put in the store database, this could have anything from categories and products to best sellers. By adding a virtual catalog to your website along with the shopping cart system, you can greatly increase the usability of your website. • Administration – The area accessed by the owner. Depending on how sophisticated your program is, you can add or edit any number of features, including shipping and payment settings, inventory and others. There are two types of software. A hosted service normally has a monthly or annual fee. A hosted service provider, who may also charge a percentage of sales, prov ides it. Licensed software generally has a one-time fee. It's downloaded and installed by the user on a server that meets the requirements. Software from hosting programs generally has limited customizable templates, while licensed software is usually open source and can be modified. Design The design, placement and usability of shopping carts have a lot to do with the number of sales a website has. A high number of visitors with a low number of sales may indicate erroneous placement and website design. For example, you've placed it incorrectly and customers can't find it. While looking over your website design, keep design, placement and usability in mind. Is the shopping cart logo easily recognizable? Is it in the right place? Most users expect to find an icon on the right side of the page, generally in the upper right corner. Can your customers view their order history without clicking a link? These are question to remember while designing your placement, colors, etc of the icon. Shopping Cart Solutions There are solutions to have the best shopping cart system to suit your needs. You can: 1. Buy shopping carts software that has design, usability and placement options. 2. Hire a specialist to redesign the carts. 3. Do it yourself. Remember, with any website design component, not just shopping carts, that design, visibility and usability are three major factors to success. http://www.articlebasement.com |
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