Advertising on television and magazines are the two strongest forms of marketing for being able to trigger consumers to go online to search for information on products they are considering buying. More than 53% of television viewers have been triggered to search information online by television advertising, while 42% of magazine subscribers have been driven to a websites by magazine ads. Companies which do not support their television or magazine advertising online fail to distribute their message effectively to the targeted audience.

Ads in newspapers drive 34% readers to look for services and goods online. It is strategically important to support newspaper ad campaign on a company website by placing content, creating banners, and uploading original ads which appear in print media.

Moreover, people who bought something through websites, television and magazines are the two leading media for influencing purchase making decisions. 33% of television viewers said that TV ads had helped them with information on an internet purchase they had made. The same proportion of magazine readers said that advertisements in a magazine had influenced an internet purchase.


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