There's a new word in the online world's that's gaining a lot of attention as of late. Linkbaiting has fast become a buzz word to describe a host of practices that can help publishers increase their incoming traffic. While the practice itself is a matter of contention in some arenas, the simple reality is the concept works and it isn't always shady or underhanded.

Although the word linkbaiting is new, the measures it defines are not. The term is used to categorize a variety of different methods publishers employ to gain incoming links to their websites or blogs. Some of the measures are thought to be quite reputable, but some are not. Examples of methods that fall under the linkbaiting definition include generating high-quality content that gains incoming links, creating contests and awards programs, crafting tools for other websites to use that happen to link back to one's site and even writing attack posts and comments about other sites.

The word itself might have a shady rap in the web world, but many of the measures involved are not bad. It's a simple fact that most publishers enjoy earning incoming links since they can increase traffic. In turn, the traffic spikes can boost a site's money-making abilities. Due to this, many search engine optimization businesses are even providing linkbaiting services to help their clients gain links. The reality is linkbaiting in and of itself isn't good or bad... it's all in how it's used.

In spite of its rocky reputation, linkbaiting has become a fairly popular practice. The reasons for this are many. The biggest is the traffic and potential income gains that can be realized. The second factor involves this practice's ability to help increase a site's page ranking. Since part of the page ranking formula involves incoming links, this practice can be very valuable.

Before diving into a linkbaiting campaign, it's a good idea for publishers to understand a few things. The first is that an increase in traffic is great for a website. The second is an increase in traffic that sends people to pages that are not useful, interesting or informative is not. For linkbaiting to really pay off, new traffic needs to be encouraged to return.

The number of different measures that fall under the linkbaiting definition are many. Some of the more common and generally non-shady ideas include offering up tools for other sites to use, writing good content, offering useful information, sponsoring awards programs and contents and even providing a bit of humor and fun. The best linkbaiting ideas involve drawing natural links via the creation of a good site and/or useful tools. It's that simple.

There are a few somewhat shady means to draw incoming links, as well. These include such ideas as going for a shock factor, attack posts or articles, purposely focusing on controversy and so on.

It might be considered "bad" in some arenas, but the reality behind the linkbaiting concept is that it can work. Publishers that tend to flourish by using the method are those that actually provide a little meat for those who have been reeled in.

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