So, what happens when you find an SEO company to work with? We’re going to look at two methods to monitor the effects of your SEO campaign. We’ll be using tools from search engines you’re probably already familiar with, Google and Yahoo!. This blog will serve as an introduction to SEO monitoring; in future posts we will explore these methods in more detail.

1. Google Analytics:

Google Analytics is a free online application offered by Google that allows you to review your websites traffic statistics (view analytics demo). This program offers many features that show you where your website visitors come from and what they do once they’re in your website. Google Analytics also allows you to monitor traffic sent to your website from keywords on organic (not sponsored) searches. This information is helpful in identifying effective targeted keywords in the SEO campaign.

There are also many advanced features of the Google Analytics. One of these features allows you to create and monitor sales goals (called conversions) through your website. Using the program properly, you can monitor how many conversions the SEO campaign is generating. This allows you to monitor the ROI of the SEO campaign.

2. Yahoo! inlinks:

This method only applies when the SEO campaign uses off-page optimization SEO techniques. A good SEO company will provide their own benchmarking and reporting system, but you can assess the success of your SEO campaign on your own. Use this technique to benchmark the number of links pointing into your website (inlinks) before the start of the SEO campaign, then 2 months after the start of the seo campaign.

Yahoo! offers a search that finds how many inlinks your site is experiencing. The more inlinks you have, the higher your website’s visibility on search engines becomes. To check your inlinks, type in “link:” and enter your URL. This will look like this: “Link:www.yourwebsite.com”

For example, to view the inlinks for SEOTIPS.ORG, we would search “Link:www.SEOTIPS.ORG”

You will see our inlinks on the top left corner of the results listing. The result listing should look something like this. Once we have these inlinks, allow a few months and work with your SEO company to do your on-page changes, and then search again.

Good luck with your SEO ventures! 

http://seotips.org/category/seo-tips/

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