If you could actually manage to get people to visit your site, then you might very well have the next Google on your hands. But, without the cash to lay out for the pay-per- click advertising or the software necessary to flood the world with more spam, you are beginning to despair. As your site does not even rank in the first ten PAGES, it is beginning to look like that brilliant dream may die one lonely and miserable death. But, don’t throw in the towel just yet because there remain some free methods to generate traffic flow to your site.

While it may not cost a dime, being ranked in the top ten of search engines will require a lot of hard work and effort. You are going to do some homework if you plan on landing your site on the first page of the search engines. Since the competition is already where you want to be, study their sites in great detail because they have a formula that you already know works. Pay attention to their keyword density strategy, the sites they have linked to, and their meta tag usage. It is going to take time to understand their formula because you are going to need to test one variable at a time and then check the resulting increase or decrease in your rankings. Determining a competitor’s keyword density strategy is probably the thing you should focus upon first. No one except those who own the search engines know the precise formula, so don’t worry about getting it perfect. Find a strategy that significantly boosts your rankings and then start cranking out some content using that formula.

Another great way to increase your ranking is to link with other sites. If you have links to other popular sites, then the search engines conclude that you must a pretty important site yourself. Webmasters like linking with sites that will benefit them as well so you have to have a lot of useful content. This is precisely the reason you need to work on a winning keyword density formula so you can use it to generate a ton of great content using it. The more links you establish with high-traffic sites, the closer you get to that number one ranking. Once you know you have some killer content based upon a winning keyword strategy, begin e-mailing webmasters asking them for permission to link with your site. There are websites that will allow you to link with them without first obtaining permission and although they may not be the greatest links, it is a decent beginning all the same.

Finally, if you have absolutely no marketing budget, you can place classified ads on Yahoo for free. With millions of visitors Yahooing every day, there is ample opportunity for exposure but you definitely need some compelling copy if you hope to convince people to visit your site. You can post up to 10 ads in one setting so experiment with the copy a little. You are bound to create a couple that will bring people to your site. Don’t get me wrong, classified ads are a far cry from a number ranking on the search engines, but they can generate traffic so that one day maybe you can afford to shell out a few dollars for advertising! Besides, they are free!

As of now, search engines control majority of Internet traffic flow because 90 percent of the surfers use them to find what they want. That is why, it pays to study the competition closely and find their keyword density formula. Once you have the formula to generate a lot of informative content you can start establishing links with other sites. Be patient and go on striving. If you put in that kind of hard work, you will one day find yourself on top of the rankings. Then you can sit back and count your money.

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