QImaging Streamlines Web Marketing Initiatives With Marqui's On-Demand Marketing Software Suite
VANCOUVER, B.C., Dec. 5 /PRNewswire/ -- Marqui, Inc., a leading provider of on-demand marketing software, today announced that Quantitative Imaging® (QImaging), a developer of advanced imaging solutions for the burgeoning life sciences sector, has selected the Marqui Marketing Software Suite to automate core
marketing initiatives across the company. The solution allows non- technical users to easily manage marketing activities (including Web site design, e-mail campaigns and content management) in a single comprehensive framework without deploying multiple products or requiring extensive product training.
"With several new product and web site launches on the horizon, we needed a solution that would allow us to better leverage branded content throughout our various marketing initiatives," said Kevin Cook, Electronic Marketing Manager, QImaging. "After reviewing several other products, we selected the Marqui suite to centralize our
content because of its straightforward administration and user-friendly interface. Since installation, the Marqui solution has significantly reduced the cost and length of time necessary to roll out our integrated marketing campaigns. Best of all, we no longer have to worry about making sure team members have access to the most up-to-date branding."
Marqui offers a comprehensive suite of software as a service (SaaS) marketing applications that simplify a broad range of marketing activities, including e-mail campaigns, Web content management, search engine optimization (SEO), and program measurement. By combining all of these capabilities into one Web-based suite, Marqui enables customers to streamline marketing initiatives and improve program effectiveness without the issues or costs associated with installing multiple single-purpose products. The Marqui suite of products, including Blog Management, Campaign Management, Content Management, Marketing Measurement, and Process Management can be deployed incrementally or all at once based on business objectives.
"Managing communications materials is difficult for a small company, let alone a large multi-national or multi-office corporation like QImaging," said Dale Borland, CEO of Marqui. "That's why we designed the Marqui software suite to replace disjointed marketing applications with one universal platform capable of managing the most complex marketing infrastructures. Since technical expertise can vary significantly within marketing departments, we made the suite so easy to use, even the most non-technical user can quickly gain sophisticated control over his or her marketing projects."