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Google print advertising
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In 2005, Google opened the way for adwords clients to advertise in mainline publications. Offline advertising when done correctly is a very powerful way to draw attention to your online promotions and one that has always been neglected by online marketers. It is estimated that approximately 54 million people in the USA buy and read a newspaper every day. Similar percentages apply to most countries. A small advertisement in local area or national newspapers and especially magazines will draw a considerable flow of additional traffic and potential clients to an online web site. If you are new to online marketing it is recommend you view further on this subject by clicking the link at the foot of this article. Learning how to write good and compelling copy is paramount to your success. Perhaps just small classified ads, place in publications with a reasonable circulation. Here is an example. " Discover Over 350 Gentle & Non Toxic Cancer Treatments That No-One Will Tell You About" "How You Can You Improve Your Web Site Sales Like Never Before" Your Headline must get your reader's attention - immediately. This opener will attract attention and encourage your reader to continue further. Just insert an advertisement such as the example above and point them to your web site. If you do a good and professional ad that is not only an eye catching headline but also believable you're in business. Long before the internet, this is how it was done. Most online marketers are generally too young to remember times before the internet and miss these extra golden opportunities. Online marketing is no different from Direct Mail Advertising - the principals are the same. it's all about letter writing, good copy, getting attention. My golden rule is A.I.D.A. A.I.D.A stands for: ATTENTION - INTEREST - DESIRE - ACTION. A simple process that was first developed by The National Typewriter Company, IBM I believe it was back in the early 1950's. This process has been taken on board in every aspect of the sales process we see around us today, no matter what media we are talking about. According to figures from the Newspaper Association of America Newspaper Audience Database project more than 54 million Americans buy and read newspapers every day. This should tell us something. Offline advertising is important for online marketers to take note of. Adverts inserted in key newspapers and magazines could double or tipple your website hits overnight. We all know this will lead to an increase of sales. http://8rf.com/free/freearticles.php?CatID=4&ArtID=112946 |
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