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Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

By David Leonhardt

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» Home » SEO Tips » SEO Vendor Selection Tips & Warnings

SEO Vendor Selection Tips & Warnings

The search engine optimization industry is full of scams and fraudulent claims. Below are a few tips and warnings you can use to validate a firm.

    * Search engine optimization is a results driven industry so be sure to validate your vendor’s claims.
    * If a vendor’s bid seems low ($100-500 range), it could be an indication that they are using “black-hat” techniques to achieve short-term results. Be sure to check with a few clients to ensure their rankings have been fairly consistent.
    * Be weary of any vendor claiming the need to “redesign” your site. They will have to clean-up and modify your source code. However, a redesign is rarely necessary.
    * Ongoing maintenance of an SEO campaign is always necessary to ensure consistent and reliable results. Be weary of any vendor claiming that it is not.

http://www.netdynasty.com/articles/search_engine_optimization/seo_selection_tips/

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